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Our story

A little factory of sweet ideas

Sweet Bakery is small on the outside and enormous on the inside, at least when it comes to ideas, colours and sugar.

Right in the thick of it

We sit on the Nieuwendijk, one of Amsterdam’s oldest and busiest little streets. Tourists, locals, students and dreamers all slow down here for something warm and sweet, and that’s exactly what we’re here for.

Baked all day, every day

From the first croissant in the morning to the last waffle late at night, the ovens never really cool down. We keep the counter colourful and the trays full so there’s always something fresh waiting for you.

Treat everyone like a kid in a candy shop

That’s our whole philosophy. A little wonder, a lot of sugar, and a friendly face behind the counter. Morning coffee or a late-night sugar rush, we want every visit to feel like a treat.

What we’re about

Fresh, always

Baked through the day, never the day before.

Colour everywhere

If it’s not a little bit joyful, we’re not selling it.

Everyone welcome

Tourists, locals, tiny humans and big appetites.

Sweet & savoury

Paninis for the in-between, treats for the rest.

See what’s on the menu

The Menu